Construction of Advertising Media Based on Block Chain and Dynamic Communication

Authors

  • Yuanyuan Sun Department of Art and Design, Shijiazhuang University of Applied Technology, Shijiazhuang, China
  • Xiaotian Shi Department of Art and Design, Shijiazhuang University of Applied Technology, Shijiazhuang, China

Abstract

Compared to the traditional mass environment, the new media environment uses computer networks, digital technologies, radio communication networks, mobile phones, computers, and other channels or terminals to provide information services to the audience. The traditional marketing model using advertising cannot effectively achieve transparency and direct quantification, and the advertising fee is high. New media uses implantable, experiential, and interactive marketing methods to regulate the information that is delivered, and to deliver more accurate advertising messages to target consumers. This paper proposes the visual analysis of advertising communication paths in new media and the bloc chain environment. The proposed method can enhance the traditional advertisement and the related products delivering patterns. The numerical performance of this approach
is validated.

Keywords: New media, Block chain, Internet of things, Advertising, Transmission path, Visualization analysis

Cite As

Y. Sun, X. Shi, "Construction of Advertising Media Based on Block Chain and Dynamic Communication",
Engineering Intelligent Systems, vol. 27 no. 1, pp. 35-42, 2019.




Downloads

Published

2019-03-01

Issue

Vol. 27 No. 1 (2019): International Journal of Engineering Intelligent Systems

Section

General Submission

License

The submission of a paper implies that, if accepted for publication, it will not be published elsewhere in the same form, in any language, without the prior consent of the publisher. Before publication, authors are requested to assign copyright to CRL Publishing Ltd. This allows CRL to sanction photocopying, and to authorize the reprinting of issues or volumes according to demand. Authors' traditional rights will not be jeopardized by assigning Copyright in this way, as they retain the right to reuse the material following publication, and to veto third-party publication.