Contextual cognition of product display from multiple perspectives

Authors

  • Sun Haozhang No. 58, Yanxiang Road, Yanta District, Xi’an, Shaanxi Province, China
  • Ji Xiaomin No. 58, Yanxiang Road, Yanta District, Xi’an, Shaanxi Province, China
  • Wang Feng No. 58, Yanxiang Road, Yanta District, Xi’an, Shaanxi Province, China

Abstract

The author researches data relationship between Convergence Index of demand and Dispersed Index of demand differences. In
addition, the information about product images, demands of display image, core images and contextual demands is compared. In the research, the experiment about data verification of product display context is conducted. Five series of display plans are established and respondents are required to separately perceive and assess display contexts. Finally, the data are compared from mean value of context and satisfaction. The results show that differentiated contextual effects exist in the product display.

Keywords: context, cognition, multiple perspectives, product display

Cite As

S. Haozhang, J. Xiaomin, W. Feng, "Contextual cognition of product display from multiple perspectives",
Engineering Intelligent Systems, vol. 26 no. 2-3, pp. 99-106, 2018.




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Published

2018-06-01

Issue

Vol. 26 No. 2-3 (2018): International Journal of Engineering Intelligent Systems

Section

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