Analysis on the consumers’ behaviors and willingness of online shopping for fresh livestock products

Authors

  • Wang Mei Tu College of Economics and Management, Shanxi Agricultural University, Taigu, Shanxi, 030801, China

Abstract

In order to discover the factors influencing consumers behaviour and their willingness to shop online for fresh livestock products, this paper conducts relevant surveys by questionnaires distributed online and analyzes them in different ways. We use general statistical analysis methods, binomial logistic regression models and ordinal logistic regression models. The main conclusions of the paper are as follows: 1) consumers’ age, education level and family monthly income significantly affect their buying behavior and willingness to shop online for fresh livestock products; 2) consumer’ attention to the price significantly affects the consumers willingness to shop online for fresh livestock products; 3) the characteristics of fresh livestock products affect consumers’ online shopping behavior and their willingness; 4) the characteristics of online sales, in a certain extent, attract consumers to purchase fresh livestock products through the internet. And on this basis, some suggestions were put forward.

Keywords: Online shopping; Fresh livestock products; Behaviors;Willingness; Influencing factors

Cite As

W. Tu, "Analysis on the consumers’ behaviors and willingness of online shopping for fresh livestock
products.", Engineering Intelligent Systems, vol. 26 no. 2-3, pp. 107-114, 2018.




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Published

2018-06-01

Issue

Vol. 26 No. 2-3 (2018): International Journal of Engineering Intelligent Systems

Section

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