Research on the Visual Appeal of Paper Packaging Design

Authors

  • Zhifeng Zhao School of Arts, Soochow University, Suzhou, Jiangsu 215123, China
  • Du Chen School of Arts, Soochow University, Suzhou, Jiangsu 215123, China

Abstract

The packaging of a product is not only a container for holding goods, but is also a means of promoting the product. The packaging design can significantly affect the sales of goods. This research examined the use of paper for packaging purposes. Then, taking the ginseng antler gift box of the “Li Liangji” brand owned by Suzhou Tianling Chinese Herbal Medicine Co., Ltd. as the subject, the visual appeal of the paper packaging was studied. The results showed that paper-based packaging can integrate different themes through its structure, pattern, and text, and can fully highlight the characteristics of products to make them attractive. Paper has the advantages of being easy to adjust and print during the production of premium gift boxes and general gift boxes.

Keywords: paper material, packaging, visual expression, gift box

Cite As

Z. Zhao, D. Chen, "Research on the Visual Appeal of Paper Packaging Design", Engineering Intelligent Systems, vol. 30 no. 2,
pp. 159-164, 2022.



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Published

2022-03-01

Issue

Vol. 30 No. 2 (2022): International Journal of Engineering Intelligent Systems

Section

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