User Experience Evaluation of B2C E-Commerce Website Based on Fuzzy Information

Authors

  • Hui Wen Business Administration, Henan Institute of Economics and Trade, Zhengzhou 450018, Henan, Peoples R China

Abstract

In recent years, with the rapid development of information and communication technology, e-commerce has also developed offering unique advantages„ enabling buyers and sellers to conduct online transactions on B2C type e-commerce platforms. Evaluating the user experience when using a B2C e-commerce website has become an urgent problem. This study evaluates the user experience of e-commerce websites based on fuzzy information and shows that the evaluation indicators are affected by multi-dimensional psychological factors which are affected by the subjective initiative of the affected people. They have a certain degree of ambiguity and use a certain user experience, especially based on the prototype of fine information in information evaluation and experiments, such an e-commerce website evaluation system, to improve and implement this type of e-commerce website enterprises to design a fuzzy information-based e-commerce website evaluation system website more in line with users
Experience, provide better services. The product weight, visual design, interactive design, and purchase process were transformed into consistency test index weights, which were combined with 867 questionnaires from users, showing that 87% of the respondents believed that the fuzzy evaluation results changed this to a certain extent. The user experience status of this kind of e-commerce website has resulted in improvements to the shortcomings and helped owners of B2C e-commerce platforms.

Keywords: E-Commerce Website, Fuzzy Information, User Experience, Evaluating Indicator

Cite As

H. Wen, "User Experience Evaluation of B2C E-Commerce Website Based on Fuzzy Information", vol. 30
no. 5, pp. 367-375, 2022.



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Published

2022-09-01

Issue

Vol. 30 No. 5 (2022): International Journal of Engineering Intelligent Systems

Section

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