Discourse Strategies of Artificial Intelligence in Cross-Cultural Business Communication

Authors

  • Tingfang Zhang North Minzu University, Yinchuan 750021, Ningxia Hui Autonomous Region, China

Abstract

This study explores the use of artificial intelligence to identify discourse strategies in cross-cultural business communication. By constructing and optimizing the BERT model, it aims to improve the efficiency and accuracy of business communication in different cultural contexts. The research comprises the application of cross-cultural business communication theory and discourse strategies, data collection and processing, BERT model construction and training, performance evaluation and optimization. The experimental results show that the optimized BERT model is excellent at identifying discourse strategies, significantly improving communication success and customer satisfaction, while reducing misunderstandings and conflicts. The research shows that AI technology has important application value in cross-cultural business communication, and provides strong technical support for efficient communication of enterprises in the context of globalization.

Keywords: AI, business communication, cross-cultural, discourse strategy

Cite As

T. Zhang, "Discourse Strategies of Artificial Intelligence in Cross-Cultural Business Communication",
Engineering Intelligent Systems, vol. 34 no. 1, pp. 61-71, 2026.

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Published

2026-01-01

Issue

Vol. 34 No. 1 (2026): International Journal of Engineering Intelligent Systems

Section

Article

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