Content Analysis of Short Video Dissemination From the Perspective of College Students’ Preferences

Authors

  • Jianbao Zhang School of Marxism, Beijng Wuzi University, Beijing 101149, China
  • Zhengang Li Institute of Sociology, Chinese Academy of Social Sciences, Beijing 100005, China

Abstract

This study was conducted to determine the extent to which students use short videos. The study subjects were college students from the Beijing, Jiangsu, Shandong, and Henan provinces in China. A questionnaire survey was used to assess students’ reliance on short videos. A crawler program was used to collect students’ browsing history of short videos to investigate the different types preferred by students. The K-means algorithm was used to classify students based on their level of addiction to short videos, and the short video dissemination preferences of different classifications were compared. It was found that the surveyed college students showed a preference for short videos of situational skits, creative clips, and news highlights. There were 2,017 individuals in the normal group and 879 individuals in the addiction group. Survey results showed that the addiction group demonstrated significantly higher average viewing duration, number of forwards, number of likes, and number of collections for short videos compared to the other group.

Keywords: short video, college student, preference tendency, dissemination

Cite As

J. Zhang, Z. Li, "Content Analysis of Short Video Dissemination From the Perspective of College Students’ Preferences",
Engineering Intelligent Systems, vol. 34 no. 5, pp. 621-625, 2026




 

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Published

2026-09-01

Issue

Vol. 34 No. 5 (2026): International Journal of Engineering Intelligent Systems

Section

Article

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